Digital marketing refers to the use of online channels and technologies to promote and sell products or services. It encompasses a range of tactics and strategies to reach and engage with a target audience. Key components of digital marketing include:

- Search Engine Optimization (SEO): Improving a website’s visibility on search engines like Google to attract organic traffic.
- Content Marketing: Creating and distributing valuable content to attract and engage potential customers.
- Social Media Marketing: Using platforms like Facebook, Instagram, and Twitter to connect with audiences, build brand awareness, and drive traffic.
- Email Marketing: Sending targeted emails to nurture leads, promote offers, and maintain customer relationships.
- Pay-Per-Click (PPC) Advertising: Running paid ads on search engines or social media platforms, where you pay each time someone clicks on your ad.
- Affiliate Marketing: Partnering with other businesses or individuals to promote your products, paying them a commission for each sale they generate.
- Influencer Marketing: Collaborating with influential people in your industry to reach a broader audience.
- Analytics and Data: Tracking and analyzing performance metrics to measure the effectiveness of campaigns and make data-driven decisions.
Digital marketing allows businesses to reach a global audience, target specific demographics, and measure campaign performance with precision.